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All authors dream of being interviewed about their book on national television. Very few actually achieve it.
However, all authors have access to alternative video outlets like YouTube, Vimeo, and BlipTV. Some gain a level of success posting videos about their books, but an author’s monologue is not the ideal. Interviews with questions and answers, insights, laughter, and personalities interacting are much more effective and engaging for the audience.
Hudnall and Associates, partnering with Captain’s Desk Entertainment, has developed a low cost alternative for authors or other creative folks to use a worldwide television outlet to promote their work. Experienced television producers, interviewers, video and sound editors, and title artists are employed to give the production a professional look and friendly feel. Once approved by the client, the final video production is uploaded to all the major video sharing sites and to any other outlet arranged for that client, which may include hometown broadcast TV, audio versions for any radio outlet, and a DVD/CD copy to the client for any use they wish to arrange. Some clients may even wish to include a copy with the sale of a book, print, etc.
This concept can be achieved either in-studio of via broadband internet using a webcam, thus saving travel expense. Either way, the producers and interviewers are experienced and adept in helping clients become comfortable and confident with the process and the technology.
We can currently accommodate interviews (and titles/credits) in English, Spanish, Portuguese, French, Norwegian, German, and Dutch. Other languages on special arrangement and at slightly higher cost.
If you wish to explore the concept further, please call 866 229 2155
or email info@hudnallandassociates.com
We’ve seen organizations and individuals use Facebook, Twitter, MySpace, LinkedIn, and a whole covey of other social media sites for one or another type of campaign. That’s a really good idea if done with a plan. We’ve also seen the idea taken to extremes simply for added exposure.
We’ve seen trivia contests on Facebook Fan pages that centered on company history, a neat trick to get people to the website. Printable coupons on Facebook was another neat trick, but now Facebook has changed their user agreement and you can’t remove the coupon once the promotion is over.
What many folks lose sight of is that these are social media. Rather than a physical place where friends gather to socialize, it’s a virtual ice cream social.
Let’s look at that a moment. Is there some way to use social media to entice a group of friends to meet for a meal at your pizza place? Yes, and pizza places, among others, are learning to do just that. Once upon a time, a restaurant would assign a banquet or meeting room for groups like the Kiwanis or Rotary or Friars Club. But that room remained empty when those organizations were not meeting. Now the restauranteurs fill them full time using Facebook events and other social media. Good social networking is good for business.
We’re using a similar track to draw people out to book signings and other promotional events in support of our clients. Bookstores have signings to build traffic. We build it further for the author. Everybody benefits.
But there has to be a plan. Simple, repeated blitzing of the social media sites with the same information over and over inures the audience to the message. In other words, they get sick of hearing about it before the event and don’t attend. Too much, too often backfires. Using a little group psychology to plan the social media campaign can build enthusiasm. Overdoing it has the opposite effect.
There is, however, a built in saving grace for Facebook and a few other media: Geo-specific targeting. This lets the message go to specified zip codes. So, we can set up a main event, in our case, a book tour, announce the tour and maybe at the same time post a complete schedule. Then, for each city or individual book store appearance, do a geo-specific event that will only be seen by folks in those zip codes.
At Hudnall and Associates, we use social media to promote our clients. We try to be smart about it.
Ethical standards are important to Hudnall and Associates. It is out goal to conduct ourselves professionally, with truth, accuracy, fairness, and responsibility to the public; To improve our individual competence and advance the knowledge and proficiency of the profession through continuing research and education; And to adhere to the articles of the Member Code of Ethics 2000 for the practice of public relations as adopted by the governing Assembly of the Public Relations Society of America. We understand and accept that there is a consequence for misconduct, up to and including loss of clients and reputation. As we work to protect our reputation we also work to protect the reputation of the client.
Grave Distractions’ concept is to bring those in the freelance world together with those who are in need of specific services. We recognize the fact that in today’s digital on-demand printing age, the needs of authors are evolving quickly. Many of those wishing to self publish are sometimes missing one or two key pieces of the puzzle that bars their vision from coming to fruition. Grave Distractions’ goal is to custom fit your needs with the right agent. We take your project’s needs and your desired compensation to our agents and create a resource package tailor made for you. Are you hesitant to do marketing? Do you just need a book cover? Maybe getting your book into a Kindle format is not your cup of tea. Contact Grave Distractions with your needs and we can find a solution. If you are a talented freelance graphic artist, ghost writer, or HTML guru and want to be considered to be an authorized agent, visit our “Become an Agent” page.
Captain’s Desk Entertainment specializes in digital distribution of high quality audio, video, and flash.
Whether you need to distribute to theaters or home theaters, video sharing sites or syndicated radio, Captain’s Desk Entertainment can help and usually accomplish it at a cost less than if you do it yourself.
Using state of the art equipment and a proprietary suite of custom software, we can assure product security while ensuring complete file fidelity and receipt. Keeping your business secure is important to us. Getting your digital product where it needs to be on time and on budget is our hallmark.
Captain’s Desk Entertainment not only manages digital distribution, they’ve mastered it.
Don’t let the quaint name fool you, Possum Holler Studios is a state of the art audio and video recording and editing studio with more than 7,000 square feet of space. Employing acoustical shaping technologies learned in radar testing, using digital masking techniques, and computerized 32 track mixing, any desired ambiance can be duplicated.
PHS has in-house capabilities well beyond the initial capture, including stop-motion, CGI, 3D editing and rendering, green screen sets, Blender animations, and more than 2,700 customizable video effects and 11,000 sound effects on tap.
No matter the scope of your project, Possum Holler has the facilities, equipment, knowledge, skills, and abilities to accommodate it. Our business is making your production the best it can be. Whether you’re planning a promotional campaign, television series, documentary, album, audio book, or a feature film Possum Holler is here for you.
Nothing is more important to a good production than patience and perseverance. Which is good, since Possum Holler is a really laid back bunch of folks. But if you come here, don’t expect us to pass you a jug, you got to bring your own. We might find you a plate of possum stew, though.
MonkeyGrinder Productions and MonkeyGrinder Films are video and film production houses that work out of separate but co-located facilities in southwestern Indiana. MGP specializes in shorts, commercials, mixed media, and made for web videos. MGF is the feature film arm of the company.
Both MG houses use permanent access to a 67+ acre outdoor, mixed wood, water, and farm location, a 5,500 square foot sound stage with attached sound booth, and small commissary.
Easy ground transportation access from I-69, I-64, and I-70 as well as a very well designed county airport with a 4,621 foot runway.
Hudnall and Associates is designing a public relations campaign for first book author, Rick Osmon. The title, The Graves of the Golden Bear, Ancient Monuments and Fortresses of the Ohio Valley, will be published as an ebook in early October, 2011 and print at a later date.
Several dozen internet and terrestrial radio interviews are already scheduled and a handful of TV interviews. An array of 10 different 30 second audio spots and a trio of 15 second TV commercials are in production. A fifteen minute interview will also be placed on YouTube, Vimeo, BlipTV, and pSoup Network TV.
This promotion project also includes several innovative uses of social media designed to attract readers / buyers to local book signings with geo-specific targeted event announcements.
Learn about upcoming industry events, cutting-edge research, trends and market intelligence from our favorite sources. Check out our blog while you are here.
Over the past 25 years Hudnall and Associates has been involved in a number of high profile projects, a few which are outlined below: